India is at this time facing the world’s most dynamic mixture of highly informed and demanding consumers on one hand and of swiftly increasing consumption levels across various retail product categories and geographies. Growing consumer demands and the resultant response of leading businesses have created a more complex and competitive marketplace;
- One that requires each firm / organization to be more adaptive to customer needs and second
- More aggressive at exploiting their unique capabilities to meet those needs
In the situation of Indian consumer products and retail companies, this spells multiple challenges and opportunities for them.
Having emerged as the world’s most striking market for global retailers, India still faces alarming issues that pose a serious problem to the growth opportunity that the retail industry promises for the country’s economic progress. The overall positive outlook of the present business condition is tempered by the fact the country is grappling with severe infrastructure and policy issues. Cold chain, warehousing and logistics infrastructure will fast become unmanageable challenges for India, if proactive action is not taken soon.
Unitedworld Executive.
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